Premium plush programs that help brands make a meaningful impact.
For over 30 years, Maxie Plush has partnered with top tier brands to design, manufacture, and deploy plush programs that drive sales, deepen customer loyalty, and raise millions for causes that matter.
Proven Results
Numbers that speak
for themselves
Our programs don't just look good — they deliver measurable outcomes that matter to retail buyers, brand managers, and their customers.
Average Order Value Growth
GWP programs consistently deliver measurable AOV lifts, often exceeding 20% in the first campaign cycle.
88% Average Sell-Through
Our plush programs don't sit on shelves. Across all retail categories, we average an 88% sell-through rate.
$100M+ in Cause Revenue
Our cause-marketing programs have raised over $100 million for St. Jude Children's Research Hospital through Kay Jewelers campaigns alone.
RESULTS — RESTRAINED & CREDIBLE
Programs that perform
Our clients don't just sell plush. They use it to move the needle on metrics that matter to retail buyers, brand leadership, and cause partners alike
Years in private label plush manufacturing
Average sell-through rate across retail programs
Raised for charitable causes through plush programs
RESULTS — RESTRAINED & CREDIBLE
Programs that perform
Plush serves as more than a product — it supports goals across retail performance, brand strategy, and cause initiatives.
Years in private label plush manufacturing
Average sell-through rate across retail programs
Raised for charitable causes through plush programs
CASE STUDIES — TWO PROGRAMS
Plush we're proud of
Our programs don't just look good — they deliver measurable outcomes that matter to retail buyers, brand managers, and their customers.
Cause Marketing - National Jewelry Retailer
Gift with Purchase - National Toy Retailer
To drum up excitement in stores post holiday rush, we partnered with a major toy retailer on a unique gift with purchase opportunity. The retailer leveraged an off the shelf item as part of a gift with purchase program to promote and raise awareness of a nationally televised event in support of a wonderful cause.
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Our Partnership Process
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Maxie Plush
Why Brands Come Back
We understand the importance of not only finding a manufacturer you can trust to produce a quality plush product reflective of your brand, but to do so at scale, and be there to assist every step of the way.
Testimonials
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Walter Anderson
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24-10-2023
Susan Torres
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24-10-2023
John Davis
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24-10-2023
Let's find out if we're the right fit.
We work best with brands who have a real program in mind and want a partner who can help shape it. From the first sketch to the store shelf. If that's you, we'd like to hear about it.